Consumer Behaviour

Financial Cryptography and Data Security

This book constitutes the thoroughly refereed p...

Demarketing

We all understand the basic principles underpin...

Key Concepts in Marketing

Electronic Inspection Copy available for instru...

Principles and Practice of Marketing

When you think of marketing you may think of th...

Essentials of Marketing

Learn the skills you need to succeed in your ma...

Essentials of Marketing

Learn the skills you need to succeed in your ma...

CIM Coursebook Marketing Essentials

'Butterworth-Heinemann's CIM Coursebooks have b...

Marketing

The SAGE Course Companion on Marketing is an ac...

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Studying Marketing is packed full of lively deb...

CIM Coursebook Marketing Essentials

'Butterworth-Heinemann's CIM Coursebooks have b...

More Great Ideas a Day

Are you looking for a great idea or some inspir...