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  1. Global Brand Strategy

    Global Brand Strategy

    Jan-Benedict Steenkamp
    Palgrave Macmillan UK
    Ebook
    Sofort lieferbar

    What sets strong global brands apart? First, th...

    53,49 €
    Alle Preise inkl. MwSt
    Zum Merkzettel
  2. Retail Disruptors

    Retail Disruptors

    Jan-Benedict Steenkamp
    Kogan Page
    Ebook
    Sofort lieferbar

    The rise of hard discounters like Aldi and Lidl...

    33,49 €
    Alle Preise inkl. MwSt
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  3. Private Label Strategy

    Private Label Strategy

    Nirmalya Kumar
    Harvard Business Review Press
    Ebook
    Sofort lieferbar

    As retailers have become more powerful and glob...

    37,49 €
    Alle Preise inkl. MwSt
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  4. Brand Breakout

    Brand Breakout

    Nirmalya Kumar
    Palgrave Macmillan UK
    Ebook
    Sofort lieferbar

    Written by the world's leading thinkers on bran...

    48,14 €
    Alle Preise inkl. MwSt
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  5. Agricultural Marketing and Consumer Behavior in a Changing World

    Agricultural Marketing and Consumer Behavior in a Changing World

    Berend Wierenga
    Springer New York
    Ebook
    Sofort lieferbar

    As in many other sectors, in agribusiness major...

    149,79 €
    Alle Preise inkl. MwSt
    Zum Merkzettel
  6. Warrior, Queen, Scientist, Activist

    Warrior, Queen, Scientist, Activist

    Jan-Benedict Steenkamp
    Xlibris US
    Ebook
    Sofort lieferbar

    THIS BOOK TELLS the stories of twenty-five wome...

    10,49 €
    Alle Preise inkl. MwSt
    Zum Merkzettel
  7. Global Brand Strategy

    Global Brand Strategy

    Jan-Benedict Steenkamp
    Palgrave Macmillan UK
    Taschenbuch
    Print on Demand

    Steenkamp introduces the global brand value cha...

    60,81 €
    Alle Preise inkl. MwSt| Versandkostenfrei
    Zum Merkzettel
  8. Agricultural Marketing and Consumer Behavior in a Changing World

    Agricultural Marketing and Consumer Behavior in a Changing World

    Berend Wierenga
    Springer US
    Buch
    Print on Demand

    As in many other sectors, in agribusiness major...

    169,68 €
    Alle Preise inkl. MwSt| Versandkostenfrei
    Zum Merkzettel
  9. Agricultural Marketing and Consumer Behavior in a Changing World

    Agricultural Marketing and Consumer Behavior in a Changing World

    Berend Wierenga
    Springer US
    Taschenbuch
    Print on Demand

    As in many other sectors, in agribusiness major...

    191,59 €
    Alle Preise inkl. MwSt| Versandkostenfrei
    Zum Merkzettel
  10. Retail Disruptors

    Retail Disruptors

    Jan-Benedict Steenkamp
    Kogan Page Ltd
    Taschenbuch
    Besorgungstitel - wird vorgemerkt

    Hard discounters are stores that sell a limited...

    46,02 €
    Alle Preise inkl. MwSt| Versandkostenfrei
    Zum Merkzettel
  11. Global Brand Strategy

    Global Brand Strategy

    Jan-Benedict Steenkamp
    Springer Nature Singapore
    Buch
    Besorgungstitel - wird vorgemerkt

    What sets strong global brands apart? First, th...

    44,16 €
    Alle Preise inkl. MwSt| Versandkostenfrei
    Zum Merkzettel
  12. Brand Breakout

    Brand Breakout

    Nirmalya Kumar
    Springer Nature Singapore
    Taschenbuch
    Besorgungstitel - wird vorgemerkt

    Written by the world's leading thinkers on bran...

    33,06 €
    Alle Preise inkl. MwSt| Versandkostenfrei
    Zum Merkzettel
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