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  1. Service-Dominant Logic

    Service-Dominant Logic

    Robert F. Lusch
    Cambridge University Press
    Ebook
    Sofort lieferbar

    In 2004, Robert F. Lusch and Stephen L. Vargo p...

    26,49 €
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  2. The SAGE Handbook of Service-Dominant Logic

    The SAGE Handbook of Service-Dominant Logic

    Stephen L. Vargo
    SAGE Publications
    Ebook
    Sofort lieferbar

    Service-Dominant Logic presents a major paradig...

    128,99 €
    Alle Preise inkl. MwSt
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  3. The Service-Dominant Logic of Marketing

    The Service-Dominant Logic of Marketing

    Robert F. Lusch
    Taylor & Francis
    Ebook
    Sofort lieferbar

    Presents a paradigm for the marketing disciplin...

    71,99 €
    Alle Preise inkl. MwSt
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  4. The SAGE Handbook of Service-Dominant Logic

    The SAGE Handbook of Service-Dominant Logic

    Stephen L. Vargo
    SAGE Publications
    Ebook
    Sofort lieferbar

    Service-Dominant Logic presents a major paradig...

    128,99 €
    Alle Preise inkl. MwSt
    Zum Merkzettel
  5. Service-Dominant Logic

    Service-Dominant Logic

    Robert F. Lusch
    Cambridge University Press
    Ebook
    Sofort lieferbar

    In 2004, Robert F. Lusch and Stephen L. Vargo p...

    23,49 €
    Alle Preise inkl. MwSt
    Zum Merkzettel
  6. The Service-Dominant Logic of Marketing

    The Service-Dominant Logic of Marketing

    Robert F. Lusch
    Taylor & Francis
    Ebook
    Sofort lieferbar

    Presents a paradigm for the marketing disciplin...

    71,99 €
    Alle Preise inkl. MwSt
    Zum Merkzettel
  7. Commercial Society

    Commercial Society

    Cathleen Johnson
    Rowman & Littlefield Publishers
    Taschenbuch
    Print on Demand

    One of the greatest and most joyful challenges ...

    87,57 €
    Alle Preise inkl. MwSt| Versandkostenfrei
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  8. Service-Dominant Logic

    Service-Dominant Logic

    Robert F. Lusch
    Cambridge University Press
    Taschenbuch
    Print on Demand

    In 2004, Robert F. Lusch and Stephen L. Vargo p...

    58,13 €
    Alle Preise inkl. MwSt| Versandkostenfrei
    Zum Merkzettel
  9. Service-Dominant Logic

    Service-Dominant Logic

    Robert F. Lusch
    Cambridge University Press
    Buch
    Print on Demand

    The first accessible introduction to the princi...

    142,41 €
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  10. Toward a Better Understanding of the Role of Value in Markets and Marketing

    Toward a Better Understanding of the Role of Value in Markets and Marketing

    Robert F. Lusch
    Emerald Group Publishing Limited
    Buch
    Print on Demand

    This special issue of the Review of Marketing R...

    272,30 €
    Alle Preise inkl. MwSt| Versandkostenfrei
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  11. Commercial Society

    Commercial Society

    Cathleen Johnson
    Rowman & Littlefield Publishers
    Buch
    Print on Demand

    The authors discuss the connections between the...

    217,08 €
    Alle Preise inkl. MwSt| Versandkostenfrei
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  12. Retailing

    Retailing

    Patrick M. Dunne
    SOUTH WESTERN EDUC PUB
    Buch
    Besorgungstitel - wird vorgemerkt

    Full-color, completely current, and packed with...

    403,49 €
    Alle Preise inkl. MwSt | zzgl. Versand
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