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We all know that change is hard. It's unsettlin...

Marketing Research with IBM® SPSS Statistics

In an accessible and step by step approach, the...

Organizational Culture in Action

Offering students and practitioners an applied ...

Levels of Corporate Globalization

This book presents a new and practical segmenta...

Understanding Green Consumer Behaviour

Despite a century of intensive research into th...

Qualitative Research in Digital Environments

This book will be a valuable guide to qualitati...

Data-Mining in Social Media

Durch soziale Medien wird eine gewaltige Menge ...

International Marketing and Purchasing

The Dark Side of Personalization

Master's Thesis from the year 2012 in the subje...

Data Mining and Market Intelligence for Optimal Marketing Returns

The authors present a practical and highly info...

Qualitative Research in Marketing and Management

This is a practical and accessible, yet sophist...

Marketing Data Science

Now, a leader of Northwestern University's pres...