New Activism and the Corporate Response
Gebundene Ausgabe
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
Ungelesenes vollständiges Exemplar in sehr gutem Zustand
ISBN-13:
9781403903112
Veröffentl:
2003
Einband:
Gebundene Ausgabe
Seiten:
336
Autor:
S. John
Gewicht:
644 g
SKU:
INF1000083477
Sprache:
Englisch
Beschreibung:
This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.
New forms of activism by pressure groups have increased and companies have an urgent need for communication strategies to respond to this
E-Campaigning in a Digital Era The Law and Politics The Use of Front Groups The Spinning of the Media Corporate Lobbying at a Global Level The Inpact of the Internet Industry Practitioners The Political Perspective The Administration Political Advertising Thought Leadership Trade Associations Grassroots Lobbying Lobbying in Different Systems Co-ordinating a Global Lobbying Effort How to Counter Protest Global Restrictions on Lobbying by Corporations Conclusion
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