Beschreibung:
This is not another SEO book written for marketing professionals. Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
Chapter 1 Introducing Findability Chapter 2 Markup Strategies Chapter 3 Server-Side Strategies Chapter 4 Creating Content that Drives Traffic Chapter 5 Building a Findable Blog Chapter 6 Adding Search to Your Site Chapter 7 Preventing Findability Roadblocks Chapter 8 Bring Traffic Back With a Mailing List Chapter 9 Putting Findability Into Practice Index