Internationales Management: Grundlagen, Umfeld und Entscheidungen (BWL Bachelor Basics)

Grundlagen, Umfeld und Entscheidungen
 Taschenbuch
Sofort lieferbar | Lieferzeit: Sofort lieferbar I

Ungelesenes vollständiges Exemplar in sehr gutem Zustand als Remittende Mängelexemplar gekennzeichnet

ISBN-13:
9783170236707
Veröffentl:
2017
Einband:
Taschenbuch
Seiten:
273
Autor:
Hans-H. Bleuel
Gewicht:
460 g
SKU:
INF1000082712
Sprache:
Deutsch
Beschreibung:

This new textbook for B.A. courses provides a rapid overview of decision-making conditions in international management - in a deliberately concise form and fully focused on explaining both study-relevant and practical economic matters for the reader. The first part initially presents the theoretical foundations of international business activity. The second section analyses the economic, political and cultural frameworks for international business, and in the third part decision-making options for international companies are presented in a function-related way. The book's special approach lies in the way it integrates business and economic content into economic arguments in the spirit of 'business economics' and an 'economics of strategy'. Tips for solving the exercises are included under 'additional material'. Lecturers are able to download additional materials from a password-protected web site.

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