Beschreibung:
Exploring relationships between politics, the people and social change, this book assesses the fortunes mainly of Labour, but also of the Communist Party and the New Left in postwar Britain. Using concepts like political culture, it looks at the left's articulation of 'affluence': consumerism, youth culture, America, TV, advertising and its disappointment at the people under the impact of such changes. It also examines party organization, socialist thinking and the use of new communication techniques like TV, advertising and opinion polling.
Topical: explores the reshaping of Labour Party history by New Labour
Acknowledgements Abbreviations Introduction Socialist Identity in the 1950s Branch Life Socialism and Social Change I: Youth, Culture and America Socialism and Social Change II: TV, Consumerism and Lifestyle Must Labour Lose? Revisionism and the 'Affluent Worker' Political Communication Conclusions Bibliography Index