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New government regulation, legislation, and technology trends are dramatically changing the Web, making yesterday's assumptions obsolete -- often, disastrously so. In this thought-provoking book, leading Web consultant Bill Zoellick offers an up-to-minute executive briefing on the enormous paradigm shift that's under way -- giving businesspeople the critical information they need to understand its impact, and influence the debate. Yesterday's popular notion -- that the Web's freedom-loving nature will sweep away existing rules, business arrangements, and governments -- has proven to be a hopelessly poor foundation for planning, strategy, and investment.