Principles of Marketing
reflect the continued evolution of the marketing discipline
Softcover
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ISBN-13:
9780273657910
Veröffentl:
2002
Einband:
Softcover
Seiten:
1136
Autor:
Stephen Pettitt Frances Brassington
Gewicht:
2159 g
SKU:
INF1000003755
Sprache:
Englisch
Beschreibung:
This text has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organisations and brands.
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