Essentials of Entrepreneurship and Small Business Management (3rd Edition)

The first book in the field to have entire chapter on E-commerce!
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The tool that todays students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce! FEATURES

- New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.

- New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.

- "You Be the Consultant" feature challenges students to apply what theyve learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.

- A dedicated Web site at prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.

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Autor: Norman M. Scarborough Thomas Zimmerer
ISBN-13 :: 9780130172808
ISBN: 0130172804
Erscheinungsjahr: 19.08.2005
Verlag: Pearson Education
Gewicht: 1089g
Seiten: 599
Sprache: Englisch
Auflage 3/2002
Sonstiges: Sonstiges

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