Marketing for micro-businesses is a multifaceted challenge marked by time constraints, complexity, difficulty measuring results, and budget limitations. Owners often juggle multiple roles, including marketing, which is time-consuming and complex due to the many channels and tools available. Measuring the effectiveness of these efforts is another hurdle, especially when operating with limited resources that make risk-taking in marketing strategies a cautious affair. Despite these challenges, solutions lie in leveraging free or low-cost tools, focusing on niche markets, engaging in content marketing, and building networks and collaborations. Regular analysis of marketing analytics and customer feedback is also crucial. Ultimately, while the process can be daunting, especially with tight budgets, effective strategies focusing on targeted, cost-effective methods can lead to successful marketing outcomes for micro-businesses.