Marketing and Smart Technologies
Proceedings of ICMarkTech 2023, Volume 1
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Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
ISBN-13:
9789819715510
Veröffentl:
2024
Einband:
HC runder Rücken kaschiert
Erscheinungsdatum:
04.06.2024
Seiten:
900
Autor:
José Luís Reis
Gewicht:
1659 g
Format:
241x160x51 mm
Serie:
386, Smart Innovation, Systems and Technologies
Sprache:
Englisch
Beschreibung:
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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