Asian Agribusiness Management
Case Studies in Growth, Marketing, and Upgrading Strategies
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ISBN-13:
9789813233133
Veröffentl:
2018
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
16.08.2018
Seiten:
260
Autor:
Aimée Hampel-Milagrosa
Gewicht:
534 g
Format:
235x157x19 mm
Sprache:
Englisch
Beschreibung:
This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes-growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses.
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