Commercialisation and Innovation Strategy in Small Firms
Learning to Manage Uncertainty
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ISBN-13:
9789811926532
Veröffentl:
2023
Einband:
Paperback
Erscheinungsdatum:
02.07.2023
Seiten:
516
Autor:
Tim Mazzarol
Gewicht:
774 g
Format:
235x155x28 mm
Sprache:
Englisch
Beschreibung:
Applies theory to practice by presenting original conceptual models that have been developed in seminars and workshops as well as real-world situations
Chapter 1. Innovation and Commercialisation in Small Firms.- Chapter 2. Conceptual Foundations of the Book.- Chapter 3. The Decision to Innovate.- Chapter 4. Screening Opportunities.- Chapter 5. The Business Model and Innovation Strategy.- Chapter 6. Managing Uncertainty.- Chapter 7. Building Capabilities.- Chapter 8. Strategic Alliances for Commercialisation.- Chapter 9. Creating Isolating Mechanisms.- Chapter 10. Conclusions and Lessons Learnt.
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