Commercialisation and Innovation Strategy in Small Firms
Learning to Manage Uncertainty
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ISBN-13:
9789811926501
Veröffentl:
2022
Einband:
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Erscheinungsdatum:
01.07.2022
Seiten:
516
Autor:
Tim Mazzarol
Gewicht:
934 g
Format:
241x160x34 mm
Sprache:
Englisch
Beschreibung:
This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and ¿best practice¿ models of NPD and commercialisation.
Applies theory to practice by presenting original conceptual models that have been developed in seminars and workshops as well as real-world situations
Chapter 1. Innovation and Commercialisation in Small Firms.- Chapter 2. Conceptual Foundations of the Book.- Chapter 3. The Decision to Innovate.- Chapter 4. Screening Opportunities.- Chapter 5. The Business Model and Innovation Strategy.- Chapter 6. Managing Uncertainty.- Chapter 7. Building Capabilities.- Chapter 8. Strategic Alliances for Commercialisation.- Chapter 9. Creating Isolating Mechanisms.- Chapter 10. Conclusions and Lessons Learnt.
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