This book consists of eleven chapters which examine environmental sustainability from consumer, organisation and policy perspectives. These chapters are contributed by emerging and eminent authors from different regions of the world including Asia, Australia, Europe, North America, and South America. This book provides an insightful and valuable compendium for sustainability researchers, businesses, educators, and policymakers, and readers concerned about socio-environmental issues and sustainable development. The book provides policymakers and businesses with information to assist the development of policies, strategies, and programs which will develop and encourage environmentally sustainable behaviours and practices in emerging markets and the wider global community

Chapter 1: Promoting Environmentally Friendly Behaviours in Emerging Markets: An Urgent Need (Nguyen).- Chapter 2: The Green Consumers in Emerging Markets: Who are They? (Yadav).- Chapter 3: Green Food Consumption in China (Dang).- Chapter 4: Key Determinants of Green Purchase Behaviour in Vietnam (Vo-Thanh).- Chapter 5: Sustainability in Adventure Tourism: Lessons from Nepal (Saleem).- Chapter 6: Predicting Household Recycling Behaviour in an Emerging Market Economy (Marimuthu).- Chapter 7: Water Conservation Practices: The Roles of Personal Characteristics and Socio-economic Factors (Le).- Chapter 8: A Comprehensive Model of Energy Saving Behaviours (Lobo).- Chapter 9: Dealing with Environmental Problems on Social Media Platforms (Huy).- Chapter 10: Eco-friendly Export Business Strategies Adopted by Seafood Processing Firms (Do).- Chapter 11: Market Orientation and Sustainability of SMEs in the Food Industry in Indonesia (Nanere).- Chapter 12: CSR Practices of Textile Firms:Empirical Evidence from an Asian Emerging Market (Phan).- Chapter 13: Entrepreneurship for Sustainable Development (Jayaratne).- Chapter 14: Sustainability Strategies for Urban Mass Transit - Case of Pakistan (Yaseen).- Chapter 15: Environmentally Sustainable Behaviours: Strategies and Policies for Mitigating Barriers in Emerging Markets (Nguyen).