This book provides a contextualized and balanced look into the timely topic of values in English Language Teaching (ELT) materials with a primary focus on the Chinese context. It features three distinct conceptual and methodological perspectives, namely, perceptions of stakeholders such as material writers, teachers and students, multimodal construction of values, and textual representation of values. It is a valuable resource for those interested in the social, cultural, moral, and ideological dimensions of English education in general, and in the textual and multimodal construction of values in language teaching materials in particular.

Researching Cultural Knowledge and Values in English Language Teaching Textbooks: Representation, Multimodality, and Stakeholders.- (Multimodal) Representations.- Values in Business English Textbooks: A Multimodal Analysis Approach.- Designing Values in English Language Teaching Textbooks: A Social Semiotic Approach.- English and Englishness: A Multimodal Analysis of English Language Teaching Materials in Contemporary China.- A Comparative Study of the Visual Representation of Gender in Two Series of Secondary EFL Textbooks in China.- Culture in Textbooks---A Content Analysis of College English Teaching Materials.- Stakeholders.- Teachers' Engagement with Cultural Knowledge and Values in Business English Textbooks.- Constructing Values in English Language Teaching Materials: Voice From the Writers of a Tertiary EFL Textbook Series.- Multimodality, Ethnography and the English Language Teaching Textbook: Negotiating Heteronormativity in Visual Representations.