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Small Business Management
ISBN-13:
9789811395093
Veröffentl:
2019
Seiten:
579
Autor:
Tim Mazzarol
Serie:
Springer Texts in Business and Economics
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
This textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.
Chapter 1: The role of the small business within the economy.- Chapter 2: Entrepreneurs vs. owner-managers.- Chapter 3: Surviving the early years.- Chapter 4: Planning and strategy in the small firm.- Chapter 5: Creating customers.- Chapter 6: The process of growth in the small firm.- Chapter 7: Small firms and human resources.- Chapter 8: Debt vs. equity.- Chapter 9: Cash flows, profit and working capital.- Chapter 10: Franchising and legal issues for small businesses.- Chapter 11: Buying, selling and valuing the business.- Chapter 12: The owner-manager and the troubled company.- Chapter 13: Using technology.
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