Restaurant Chains in China
The Dilemma of Standardisation versus Authenticity
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ISBN-13:
9789811345449
Veröffentl:
2019
Einband:
Paperback
Erscheinungsdatum:
03.01.2019
Seiten:
144
Autor:
Guojun Zeng
Gewicht:
197 g
Format:
210x148x9 mm
Sprache:
Englisch
Beschreibung:
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.
Closely analyzes the paradox of authenticity versus cost-effectiveness
1. Introduction.2. Authenticity versus Standardization.3. Translocality.4. Methodology.5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China.6. Case Study of Authentic Shanxi Cuisine in Guangzhou.7. Case Study of Authentic Hunan Cuisine in Guangzhou.8. Conclusion and Discussion.
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