This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia. In addition to providing a platform for researchers to publish their qualitative journeys, it aims to encourage further Asian qualitative tourism research production.

Chapter 1. Introduction to Asian Qualitative Tourism Research.- Chapter 2. Tourism Studies and the Metaphysics of Presence: Matters of Ontology and the Enlightened Eye.- Chapter 3. Tourism Studies and the Lost Mandates of Knowing: Matters of Epistemology for the Inscriptive/Projective Industry.- Chapter 4. Interpretivism in Asian Qualitative Tourism Research.- Chapter 5. Critical Theory in Asian Tourism Research.- Chapter 6. Qualitative research skill training and developing reflexivity.- Chapter 7. Been There, Done That: Working and Travelling in "Middle Earth".- Chapter 8. Understanding Ethnography: An 'Exotic' Ethnographer's Perspective.- Chapter 9. Mapping Marketing Communications in Asian Tourism: Case Study Research.- Chapter 10. Co-construction in the study of the trade union movements in the Nepalese tourism industry using grounded theory.- Chapter 11. Emic Voices on Bhutan's Gross National Happiness Tourism Model: A qualitative approach using Grounded Theory Methodology.- Chapter 12. Grounded theory approach in the study of rural tourism destination governance in China.- Chapter 13. Qualitative Research in Tourism: Reflections of an Asian Researcher.- Chapter 14. Connecting with a destination: The case of Gardens by the Bay.- Chapter 15. Black on Brown: Research paradoxes for black scholars working in ethnic communities.- Chapter 16. Prophet or profit? Emotional reflections on Indonesian tourism.- Chapter 17. The qualitative Other - An autoethnography on the experience of conducting a qualitative tourism PhD in Hong Kong.- Chapter 18. 'When in Rome do as the Romans do'? A Reflective Account on Methodological Approach during PhD Journey.- Chapter 19: Conclusion.