The Business of Olympic Games Sponsorship: Incentives and Rewards

 Buch
Besorgungstitel | Lieferzeit:3-5 Tage I
ISBN-13:
9789608386068
Einband:
Buch
Seiten:
248
Autor:
Nelly Kapsi
Gewicht:
1293 g
Format:
277x231x23 mm
Sprache:
Englisch
Beschreibung:

Business and the Olympic Games have always maintained close ties. The book takes a historic look at the relationship the business community and the Olympic Games have maintained from ancient times until today. The Games' financial figures, the marketing program, the protection of the Olympic symbol, opportunistic marketing, broadcasting rights and online promotion, are examined. The authors make a first attempt at assessing the Olympic Games' impact on the country's key economic sectors.

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