The book presents an interdisciplinary collection of analyses that discuss the impact of market economy on our culture in the post-Berlin Wall era. It contains two parts. The first focuses on the commercialisation of science and education. The second elaborates on the multiple and diverse relation between art and capital.

State of the art analyses of the contemporary relation between economy and academic research

Introduction. (Don't) Put Your Money Where Your Mouth Is. R. Vanderbeeken.- Single Step Guide To Success - Day Planning, H. Bunting.Part I. Science for sale.  The Inseparability of Science and Values, J. Dupré,- The Humanities Under Fire? R. Pinxten.- What Is There Beyond Mertonian and Dollar Green Science? Exploring the Contours of Epistemic Democracy, J. Van Bouwel.- Enclosing the Academic Commons - Increasing Knowledge Transfer or Eroding Academic Values? S. Sterckx.- (E)valuating Words. Money and Gain in the Therapeutic Economy, D. Nobus, Copyright: a Curse or a Blessing? E. Werkers.Part II. Buy Art. The Fetish Character of the Work of Art and its Secret, F. vande Veire.- Salvador Dalí's Dream of Venus at the 1939 World's Fair: Capitalist Funhouse or Surrealist Landmark? C. Stalpaert.- How to sell a boring action hero? An analysis of the success of the Bourne films within the context of Corporate Hollywood, I. vanhee.Saturn and His Children. The Crying of Potential Estate: A Case Study of the Art Market as Metaphor and Practice, K.Gregos.- The Work of Art in the Age of Meta-Capital, C. Bruno.-  Play Money: How to Handcraft an Achingly Self-Referential Virtual Commodity Fetish Object (For Fun and Profit!), J. Dibbell