Public Relations Communication in Public Diplomacy

Libyan institutions in Egypt and the UK
 Paperback

52,71 €*

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ISBN-13:
9786139824205
Veröffentl:
2018
Einband:
Paperback
Erscheinungsdatum:
29.10.2018
Seiten:
240
Autor:
Khalid Abdalla
Gewicht:
375 g
Format:
220x150x15 mm
Sprache:
Englisch
Beschreibung:

Libya's recent past has limited any potential economic and political benefits, such as interaction, cooperation and association, which might bring positive perceptions of the country. However, following the revolution of 17 February 2011, Libya has employed public relations communications in its public diplomacy efforts. Yet, these efforts have not been subject to any evaluative assessment with regard to public relations communications models, methods, strategies, and themes provided to foreign public abroad. The key aim of the study, presented in this book, is to provide an enriched understanding of Libyan institutions¿ public relations practices post 2011 revolution, using the interpretivist paradigm and inductive reasoning due to a lack of previous studies in this field. Content analysis and interviews were used to investigate the behaviours, opinions, and attitudes of public relations practitioners in Libyan institutions in Egypt and the UK. This study is the first to present a comprehensive understanding of the practice of public relations of Libyan institutions abroad and can be used for future academic studies of the converging relation and public diplomacy.

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