Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt.

Market Entry Strategies in Eastern Europe in the Context of the European Union

An Empirical Research into German Firms Entering the Polish Market
 Ebook
Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9783835093348
Einband:
Ebook
Seiten:
202
Autor:
Michael Klug
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:

"Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy."
"Analysis of Theoretical Approaches to Strategic Issues
Practical Options for Investors considering Market Entries
The European Union from the Perspective of a Business Investor
The Polish Market - Opportunities and Challenges for German Investors
Factors determining Market Entry Policy of chosen German Companies"

Kunden Rezensionen

Zu diesem Artikel ist noch keine Rezension vorhanden.
Helfen sie anderen Besuchern und verfassen Sie selbst eine Rezension.

Google Plus
Powered by Inooga