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Competition in Marketing

Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
 eBook
Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9783835092778
Einband:
eBook
Seiten:
145
Autor:
Vera Magin
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:

"In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts."
Essay I: Managerial Over-Acting: literature on information and over-action; information impacts; empirical investigation using the simulation "SINTO market"; conclusions

Essay II: Spatial Product Differentiation: on the concept of product differentiation; product differentiation in a multidimensional characteristics space; measuring product differentiation, conclusion
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.

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