The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

"The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication?s concept."

Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers.- How to Maintain a Process Perspective on Retail Internationalization: The IKEA Case.- Trade Credit Periods in Retail Commerce for Products of Mass Consumption: An Application to Spanish Legislation.- Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes Using Kano's Theory.- Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing.- The In-Store Antecedents and Consequences of Perceived Shopping Value for Regularly Purchased Products.- Strategic Differentiation in the Japanese Convenience Store Business. The Example of Lawson's Format Variation.- Retailing in the United Kingdom - a Synopsis.- The Danish Retail Market: Overview and Highlights.