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Market-Driving Behavior in Emerging Firms
A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9783834984920
Veröffentl:
2010
Seiten:
249
Autor:
Jesko-Philipp Neuenburg
Serie:
Entrepreneurship
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior - i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders - in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.
Basics of investigation.- Conceptualization of market-driving behavior in emerging firms.- Measurement of market-driving behavior in emerging firms.- Empirical study of market-driving behavior in emerging technology firms.- Discussion.- Summary.
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