Pre-University Paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 14 Punkte, , course: Englisch Leistungskurs, language: English, abstract: After writing this "Facharbeit", I can proudly say that I am much more informed about Facebook and how it influences our daily lives. From now on I know very much about Mark Zuckerberg and the history of Facebook as a company. Mark Zuckerberg is a very interested and talented person with a good sense of modern trends. He has founded Facebook for the right reasons, and I think he is only that successful because he always was more interested in satisfying users than making money with his projects. Facebook is the most successful social networking site, and although Facebook involves some dangers like cyber attacks or becoming addicted to Facebook, I fortunately can say that no one of them concerned me up to now. For the future I am well informed about how I can use Facebook safely and efficiently, so I have nothing to fear from.
Due to the great possibilities Facebook offers to government agencies, politicians and companies, it has developed to one of the most important and useful Internet platforms worldwide. Government agencies and politicians have a new platform to disseminate information and to advertise for themselves. Concerning these new possibilities, nowadays government agencies and politicians are able to confront more target groups with politics and important news than they could without this platform. Companies are enabled to make personalised advertising, so they are able to maximize their profits.
Furthermore Facebook and other social media proved their importance nowadays, when we look at what have happened in Egypt. The revolution in Egypt, initiated by groups of demonstrators who has communicated and organized their plans via Facebook, probably would never had occurred without the capabilities Facebook offers.