Corporate Political Responsibility
How Businesses Can Strengthen Democracy for Mutual Benefit
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ISBN-13:
9783662621219
Veröffentl:
2020
Einband:
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Erscheinungsdatum:
01.11.2020
Seiten:
208
Autor:
Johannes Bohnen
Gewicht:
483 g
Format:
241x160x17 mm
Serie:
Future of Business and Finance
Sprache:
Englisch
Beschreibung:
This book demonstrates how companies can effectively promote their business by assuming political responsibility and expanding their investment concept to include a political component. It shows that the success of companies is crucially dependent on socio-political conditions. In other words: politically sustainable management is a business case. Therefore companies should take a closer look at the opportunities at the interface of politics and business.
Systematically explains why politics matters for business
Introduction: What Is at Stake?.- Understanding the Public Sphere.- Revitalizing the Public Sphere.- Why Businesses Need a Political Stance.- Creating the Political Brand.- Managing the Political Brand.- Conclusion: Filling the New Attitude with Life.
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