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The Quintessence of Strategic Management
What You Really Need to Know to Survive in Business
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9783662484906
Veröffentl:
2016
Seiten:
113
Autor:
Philip Kotler
Serie:
Quintessence Series
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret buisness information with regard to the underlying strategic notions.
Introduction: Essential Strategy Know-How and Nothing More.- Strategy and Strategic Management: A First Basic Under-standing.- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact.- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years.- Summary: It's Your Turn!
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