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Digital Transformation in Sales
How to Turn a Buzzword into Real Sales Practice - A 21-Step Guide
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9783658388874
Veröffentl:
2023
Seiten:
275
Autor:
Livia Rainsberger
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What can chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by technology? The author provides answers to these and many other questions and shows how sales organizations can make themselves fit forthe future. With practical tips and numerous implementation aids.
Understanding Digital Transformation: Trends, developments, drivers, influence, impact.- Sales technology and tools: Technology trap, digital sales tools.- Strategy: sales models, sales organization.- Conception: positioning, value proposition, digital customer profile, customer acquisition.- Implementation: technology selection, competence building in the organization, technology and the human factor.
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