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European Retail Research
ISBN-13:
9783658007171
Veröffentl:
2013
Seiten:
167
Autor:
Hanna Schramm-Klein
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Brand-Driven Leadership in Retailing.- Store Environment.- Trade Promotion.- Word of Mouth and Customer Satisfaction.- Country Reports Lithunia and Sweden.
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