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Integration of location based services into the social CRM strategy
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9783656432661
Veröffentl:
2013
Seiten:
198
Autor:
Annelie Roggenkamp
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationshipmanagement (CRM) perspective. After elaborating on CRM and carefully
scrutinizing the mobile application and its functions, the author aims at investigating
how Foursquare can be used as a CRM tool throughout the customer relationship
life-cycle. Since large companies managing renowned brands usually
have more sophisticated tools to enforce their CRM strategy, this thesis is less
concerned with those large enterprises, but rather focuses on small, local businesses
that decide to enter the realm of customer relationship management.
scrutinizing the mobile application and its functions, the author aims at investigating
how Foursquare can be used as a CRM tool throughout the customer relationship
life-cycle. Since large companies managing renowned brands usually
have more sophisticated tools to enforce their CRM strategy, this thesis is less
concerned with those large enterprises, but rather focuses on small, local businesses
that decide to enter the realm of customer relationship management.
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