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The Quintessence of Marketing
What You Really Need to Know to Manage Your Marketing Activities
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9783642454448
Veröffentl:
2014
Seiten:
144
Autor:
Nils Bickhoff
Serie:
Quintessence Series
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.
Marketing and Marketing Management: A First Basic Understanding.- Step 1 - Market Analysis: Structuring and Evaluating the Market Information.- Step 2 - Strategic and Operative Marketing Planning: Segmenting, Targeting, Positioning.- Step 3 - Marketing Implementation: Executing the Marketing Plan.- Conclusion: Marketing and Railroad Companies.
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