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E-Commerce Strategy
ISBN-13:
9783642394140
Veröffentl:
2014
Seiten:
351
Autor:
Zheng Qin
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers.
E-commerce and E-commerce Strategy.- National E-commerce Strategy.- E-commerce Strategy of Industries.- E-commerce Strategy in Enterprises.- E-commerce Strategy under Specific Strategic Environments.- E-commerce Technical Strategy.- The Present Situation and Outlook of E-commerce Strategy.
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