Vertical Price Coordination and Brand Care
Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance
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ISBN-13:
9783642355691
Veröffentl:
2013
Einband:
Paperback
Erscheinungsdatum:
13.04.2013
Seiten:
92
Autor:
Benjamin Schefer
Gewicht:
154 g
Format:
235x155x6 mm
Serie:
SpringerBriefs in Business
Sprache:
Englisch
Beschreibung:
Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. ¿
Interdisciplinary approach which utilizes empirical aspects of marketing and draws conclusions from competition theory
Introduction to the current problem.- The myth that welfare is promoted by prohibiting vertical price and brand maintenance.- The risk of Resale Price Mainenance prohibition for the effectiveness of inter-brand competition.- The risk of admissible price-maintenance systems for the effectiveness of inter-brand competition.- Competition-policy implications.- Management Summary: 'The Liberation of the Value Chain from Cartel-Law Restraints'.
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