"Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.

Offers various perspectives on the topic of change, ranging from Pleon's own experience with the subject to socio-psychological insights to best cases from practitioners

Incite.- It may come as a surprise: Successful change management is mainly a matter of letting it happen.- The human factor in change processes: Success factors from a socio-psychological point of view.- Accelerated change dynamics within the healthcare industry: Just a trend, or is there more to it?.- The power of ideas - Reputation management and successful change.- Change management in alliances.- Insight.- Winning people's hearts and minds.- Use of multipliers in change communication: How credible personal communication can make change effective.- Why engagement matters - From command and control to collective learning via social software.- The importance and use of analyses in change management.- Inside.- The quiet transformation of an ugly duckling: The German Federal Employment Agency's gradual transition - From a bottomless pit for taxpayers' money to an efficient service provider.- How to develop a strategic business unit within a historical and sound structure: The formation of Radeberger Group.- Managing complex change: Challenges at the National Health Service Greater Glasgow and Clyde.- Taming the lion: How to keep a programme office up and running.- Beyond.- A matter of trust - A journey through the Five Continents of Change Management.