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PrefaceCOLLOIDS IN PAINTSThe Disperse ParticlesThe Dispersion Medium and Film FormersDeposition of Particles and Their Adhesion to the SubstrateFlow Characteristics (Rheology) of PaintsEMULSION, DISPERSION AND SUSPENSION POLYMERIZATION: PREPARATION OF POLYMER COLLOIDS AND THEIR STABILIZATIONEmulsion PolymerizationPolymeric Surfactants for Stabilization of Preformed Latex DispersionsDispersion PolymerizationPIGMENT DISPERSIONPowder WettingBreaking of Aggregates and Agglomerates (Deagglomeration)Wet Milling (Comminution)COLLOID STABILIZATION OF PAINT DISPERSIONSElectrostatic Double Layer RepulsionTotal Energy of InteractionAdsorption and Conformation of Polymeric Surfactants at InterfacesInteraction Between Particles Containing Adsorbed Polymeric Surfactant LayersPARTICLE DEPOSITION AND ADHESIONDeposition of Particles on SurfacesParticle-Surface AdhesionBASIC PRINCIPLES OF RHEOLOGYPrinciples of Steady-state MeasurementsPrinciples of Viscoelastic BehaviorRHEOLOGY OF SUSPENSIONS, EMULSIONS AND THEIR MIXTURES (SUPEREMULSIONS)Rheology of SuspensionsRheology of EmulsionsRheology of Suspoemulsions of Polystyrene Latex and Isoparaffinic Oil Stabilized with Synperonic PE (PEO-PPO-PEO A-B-A Block Copolymer)RHEOLOGY MODIFIERS, THICKENERS AND GELSIntroductionClassification of Thickeners and GelsDefinition of a ¿Gel¿Classifiaction of GelsPolymer GelsParticulate GelsRHEOLOGY OF PAINTSIntroductionExperimental Techniques for Studying Paint RheologyApplication of Rheological Techniques to Paint FormulationsApplication of Rheology for Paint EvaluationExamples of the Flow Properties of Some Commercial Paints