Those who are able to assess themselves and their customers are better in adapting to their counterparts and their needs. The result: Salespeople learn how to deal with all types of customer. And the customers feel that they have been completely understood and trust the salesperson. Both sides are ultimately satisfied and happy. Automatic success is thus guaranteed.This is where the DiSC® personality profile comes in. It deals with the basic characteristics of people. There are 4 basic types: Dominance, Influence, Steadiness and Conscientiousness. If you are aware of these types in your daily communication, you can adapt to them in a meaningful way.Salespeople and sales representatives can clearly benefit from this knowledge. With DiSC® they can better assess themselves as well as their customers and negotiation partners and alter and adjust their actions accordingly.In his new book, Georg Dauth places DiSC® in the context of the sales process. The basics are explained, and helpful practical instructions are given. DiSC® expert knowledge is reflected using many practical examples and the reader learns how to apply this knowledge and technique to successfully close deals in sales and distribution.