Beschreibung:
This book offers a concrete contribution towards a better understanding of climate change communication. It ultimately helps to catalyse the sort of cross-sectoral action needed to address the phenomenon of climate change and its many consequences. There is a perceived need to foster a better understanding of what climate change is, and to identify approaches, processes, methods and tools which may help to better communicate it. There is also a need for successful examples showing how communication can take place across society and stakeholders.
An Overview of the Challenges in Climate Change Communication Across Various Audiences.- Climate change engagement: a different narrative.- When facts lie: The impact of misleading numbers in climate change news.- From awareness to action: taking into consideration the role of emotions and cognition for a stage toward a better communication of climate change.- Strengthening Personal Concern and the Willingness to Act through Climate Change Communication.- Philippine Private Sector Engagement Beyond Climate Change Awareness.- Lessons learned about the hindering factors for regional cooperation towards the mitigation of climate change.- Avoiding Dispatches from Hell: Communicating Extreme Events in a Persuasive, Proactive Context.- Blogging Climate Change: A Case Study.- Creative collaborations: museums, communities and climate change.