This book narrates the integration of consumer culture into transnational human rights advocacy and explores its political impact. By examining tactics that include benefit concerts, graphic imagery of suffering, and branded outreach campaigns, the book details the evolution of human rights into a mainstream moral cause. Drawing inspiration from the critical theory of the Frankfurt School, the author argues that these strategies are effective in attracting masses of supporters but weaken the viability of human rights by commodifying its practices. Consumer capitalism co-opts the public¿s moral awakening and transforms its desire for global engagement into components of a lifestyle expressed through market transactions and commercial relationships, rather than political commitments. Reclaiming human rights as a subversive idea can reconnect the practice of human rights with its principles and generate a movement bound to the radical spirit of human rights.

Investigate the origins and the impacts of the dominant paradigm for transnational advocacy, inspired by critical theory of the Frankfurt School

1. Introduction: 'You, Elie Wiesel, and Paris Hilton'.- 2. Mass Appeals for the Rights of Others.- 3. Benefit Concerts, Constituencies of Compassion, and the Culture Industry.- 4. The Spectacle of Suffering, Transnational Witnessing, and Solidarity.- 5. Bumper Sticker Advocacy and the Branding of Save Darfur.- 6. Reclaiming Human Rights as a Politics of Resistance.