Cultural Distance in International Ventures
Exploring Perceptions of European and Chinese Managers
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ISBN-13:
9783319872537
Veröffentl:
2018
Einband:
Paperback
Erscheinungsdatum:
11.08.2018
Seiten:
160
Autor:
Katiuscia Vaccarini
Gewicht:
216 g
Format:
210x148x9 mm
Sprache:
Englisch
Beschreibung:
This book uses the concepts of both cultural and psychic distance to analyse managers¿ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. The key concept of ¿distance¿ refers to the variations of cultures, languages, business practices, policies and regulations that distinguish different countries. Offering empirical case studies and theoretical refinements on how scholars can conceptualise and operationalise the psychic distance construct, the authors provide a comprehensive examination of European foreign direct investment (FDI) to China and Chinese FDI to Europe. Contributing to the Marie Curie scheme, Partnering Opportunities between Europe and China in the Renewable Energy and Environmental iNdustries (POREEN), this book is an invaluable read for managers and practitioners.
Provides theoretical and conceptual content relating to internationalisation, FDI and the drivers / drawbacks of international ventures with a focus on cultural distance
1. Introduction.- 2. Psychic Distance and FDI: The Case of China.- 3. A Social Psychological Perspective on the Perceptions of Cultural Differences.- 4. European Entry Decisions in China: The Role of Cultural Perceptions.- 5. Chinese FDI and Psychic Distance Perceptions in the German Renewable Energy Sector.- 6. Summary Conclusions.
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