Value-Oriented Media Management
Decision Making Between Profit and Responsibility
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ISBN-13:
9783319845449
Veröffentl:
2018
Einband:
Paperback
Erscheinungsdatum:
18.07.2018
Seiten:
248
Autor:
Klaus-Dieter Altmeppen
Gewicht:
382 g
Format:
235x155x14 mm
Serie:
Media Business and Innovation
Sprache:
Englisch
Beschreibung:
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers¿ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Provides scientific and practical perspectives on responsibility in media management
Theories, Concepts and Findings in Value-Oriented Media Management.- Cultures and Organizations: Structures, Actions and Values in Media Companies.- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation.- Trust, Branding, Digitalization: Value Drivers.
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