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Media and Digital Management
ISBN-13:
9783319720005
Veröffentl:
2019
Seiten:
479
Autor:
Eli M. Noam
Serie:
Progress in Mathematics
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
I Overview.- 1. Introduction.- 2. The Information Environment.- II Production.- 3. Production Management in Media and Information.- 4. Technology Management in Media and Information Firms.- 5. Human Resource Management for Media and Information Firms.- 6. Financing Media, Information, and Communication.- 7. Intellectual Asset Management.- 8. Managing Law and Regulation.- III Marketing.- 9. Demand and Market Research for Media and Information Products.- 10. Marketing of Media and Information.- 11. Pricing of Media and Information.- 12. Distribution of Media and Information.- IV Feedback Loop.- 13. Accounting in Media and Information Firms.- 14. Strategy Planning in Media and Information Firms.- 15. Concluding Observations.
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