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Cultural Perspectives on Millennials
ISBN-13:
9783319696850
Veröffentl:
2017
Seiten:
137
Autor:
Arthur Asa Berger
Serie:
Progress in Mathematics
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.
Chapter 1: Introduction.- Chapter 2: The Mind and Psyche of Millennials.- Chapter 3: A Sociology of Millennials.- Chapter 4: Myth and Millennials.- Chapter 5: Millennials and the Media.- Chapter 6: Marketing to Millennials.- Chapter 7: Millennials as Shoppers and Consumers.- Chapter 8: Postmodernism and Millennials.- Chapter 9: Politics and Millennials.- Chapter 10: Sexual Identity, Gender, and the Millennials.- Chapter 11: Coda.
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