This book constitutes revised selected papers from the 15th Workshop on e-Business, WeB 2016, held in conjunction with the International Conference on Information Systems, ICIS, in Dublin, Ireland, in December 2016.

A Consumer-Oriented Decision-Making Approach for Selecting the Cloud Storage Service: From PAPRIKA Perspective.- Health Apps' Functionalities, Effectiveness, and Evaluation.- Predicting Online Reviewer Popularity: A Comparative Analysis of Machine Learning Techniques.- Amazon and Alibaba: Competition in a Dynamic Environment.- Temporal Ownership Boundary in Sharing Economy.- Optimal Pricing and Workforce Composition for Service Delivery  Using a Hybrid Workforce.- The Performance Evaluation of Machine Learning Classifiers on Financial Microblogging Platforms.- The Cannibalization Effects of New Product Preannouncement and Launch on the C2C Marketplace.- Electronic Word of Behavior: Conceptual Framework and Research Design for Analyzing the Effect of Increased Digital Observability of Consumer Behaviors in a Movie Streaming Context.- Locked in by Social Media Features? Translating Clicks and Comments into Value.- When Your App Is Under the Spotlight.- A Social Endorsing Mechanism for Mobile Coupons.- Effect of Instant Messenger Use on Purchase Decision of Consumers: The Role of Communication Quality and Content.- Booking High-Complex Travel Products on the Internet: The Role of Trust, Convenience, and Attitude.- Sponsored Data: Smarter Data Pricing in the Age of Data Cap.- Please Share! Online Word of Mouth and Charitable Crowdfunding.- Predicting Web User's Behavior:  An Absorbing Markov Chain Approach.- Examining Customer Responses to Fake Online Reviews: The Role of Suspicion and Product Knowledge.- An Exploration of Public Reaction to the OPM Data Breach Notifications.- Behavior Theory Enabled Gender Classification Method (Research in Progress).- Crowdfunding Platforms: The Role of Information Providers.- Privacy-preserving Access Control Scheme for Outsourced Data in Cloud.- Continuous User Authentication on Touch-screen Mobile Phones: Toward More Secure and Usable M-Commerce.