This book presents the proceedings of the Gmunden Retreat on NeuroIS 2017, reporting on topics at the intersection of Information Systems (IS) research, neurophysiology and the brain sciences. Readers will discover the latest findings from top scholars in the field of NeuroIS, which offer detailed insights on the neurobiology underlying IS behavior, essential methods and tools and their applications for IS, as well as the application of neuroscience and neurophysiological theories to advance IS theory.

y and How to Design Complementary NeuroIS and Behavioral Experiments.- The Impact of Age and Cognitive Style on E-Commerce Decisions: The Role of Cognitive Bias Susceptibility.- Expertise as a Mediating Factor in Conceptual Modeling.- A Neuro-Cognitive Explanation for the Prevalence of Folder Navigation and Web Browsing.- Physiological, Psychological, and Behavioral Measures in the Study of IS Phenomena: A Theoretical Analysis of Triangulation Strategies.- The psychophysiology of flow: A systematic review of peripheral nervous system features.- Predicting properties of cognitive pupillometry in human computer interaction: A preliminary investigation.- Human vs. Machine: Contingency Factors of Anthropomorphism as a Trust-Inducing Design Strategy for Conversational Agents.- Affective processing guides behavior and emotions communicate feelings.- Shifting the System to the Real World: Can mobile fNIRS add to NeuroIS?.- Decision Inertia and Arousal: Using NeuroIS to Analyze Bio-Physiological Antecedents of Decision Inertia in a Dual Choice Paradigm.- IAT Measurement Method to Evaluate  Emotional Aspects of Brand Perception - a Pilot Study.- Inferring Web Page Relevance using Pupillometry and One-channel EEG.- Measuring Biosignals of Overweight and Obese Children for Real-time Feedback and Predicting Performance.- Stationarity of a user's pupil size signal as a precondition of pupillary-based mental workload evaluation.- Towards Reconceptualizing the Core of the IS Field from a Neurobiological Perspective.- Using EEG Signal to Analyze Decision Making Cognitive Processes.