Beschreibung:
This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences.
Part I: Augmented and Virtual Reality in Tourism.- Part II: Augmented and Virtual Reality in Retail and Fashion.- Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling.- Part IV: Augmented and Virtual Reality in Healthcare and Defence.- Part V: Augmented and Virtual Reality Design & Development.- Part VI: Augmented and Virtual Reality in Industry.