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Strategy and Communication for Innovation
Integrative Perspectives on Innovation in the Digital Economy
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9783319495422
Veröffentl:
2017
Seiten:
424
Autor:
Nicole Pfeffermann
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
The third edition of the contributed volume "Strategy and Communication for Innovation" concentrates on emerging approaches and methods for integrating communication in corporate innovation and business model innovation in the digital economy. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on latest research on innovation communication and strategic open innovation. It also provides guidance for managers to understand the diverse pathways by which they can leverage communication to shape and accelerate innovation and growth.>
Part I - Strategic Perspectives on Innovation.- Part II - Communicative Perspectives on Innovation.- Part III - Integrated Perspectives on Innovation.- Part IV - Case Examples.
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